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Our Mission

To BRIDGE the gap between the plus size buyer and sellers.

To help plus size people feel HOPE that they can find what they need for self-care and self-acceptance.

To help plus size businesses feel CONFIDENT that they can reach their target market.

Plus Size Yellow Pages In The News

Kelly's Media Appearances:


CBS News 6/28/11: Sharing Weight Discrimination Stories Online


FOX 6/19/07 A Fat Rant - Joy Nash and Kelly Bliss Confront Mimi Roth's Size-Prejudice

Wow, what a conflict! You gotta see these women go at it! Just get past the opening show stuff and enjoy the sparks. (This segment is so compelling that the show went 20 minutes without a commercial. They could not tear themselves away!)

CNN - Brooke Bates: Child Casualty of the War on Obese People - September 2007

This young girl would do anything to be thin... liposuction before puberty ... bariatric surgery in her teens. The real issue is a need for good self-care and self-appreciation. This war on obese people has many casualties. Listen for the dysfunctional attitudes Brook has learned.

NBC10 in Philadelphia - Kelly Bliss and Plus Size Yellow Pages Add to the Success of Plus Size People.

The study said that healthier people make more money. The media missrepresented the study to say that plus size people make less money. Kelly Bliss helps set the story straight and tells you how to find your success ... self-care, self-appreciation, and putting your energy into your life & career (instead of yo-yo dieting).

Get moving! How to stay
motivated to start an exercise program - 3/6/07

By Tracy Wheeler, Beacon Journal medical writer

The most common barrier? Giving up before they even start, because they don't
see the point in trying to do something they've failed at so many times before -- losing weight.
And that's the problem right there. The focus should not be on losing weight,
but on becoming healthy. ``For people of any size, but especially for plus-size people,
you should exercise because it's good for your body just as it is today,''
Bliss said, ``not because you hate your body and you want it to be different.''

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Drinking from the Fountain of Youth - 2/22/07

Right now, right in your own life, you have access to a rejuvenator more powerful than any medications or elixirs. The human body is designed to move. You can cultivate an appetite for movement, discovering a personal fountain of youth. Fitness guru Kelly Bliss leads classes in aerobics, weight training, and smooth stretches.

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NBC10 in Philadelphia - Sunday Morning Kelly Bliss debates doctor on

"Xenical and 'Alli - the good, the bad, and the ugly"
(In 2010 liver damage is associated with these drugs).

On 2/7/07 the FDA issued its first ever approval for an over-the-counter diet pill – alli, It is a reduced strength version of the
prescription drug Xenical. With this medication some fat is not absorbed in the gut, so the side effects are"oily anal leakage",
"flatulance with discharge" and other unpleasantries. The one year study showed a very mild weight loss,
with WEIGHT GAIN beginning by the end of the first year and continuing throughout the second year.

With HAES coaching, I see my clients improve their healthy lifestyles,
maintain those improvements longterm ... and have cleaner underpants too.

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Take tale of the scale in stride by Art Carey 10/1/06

... Kelly Bliss, a life coach and real-people workout instructor ... offers this advice: Don't weigh yourself.

"People are addicted to weighing themselves and measuring their self-esteem on the scale," she says, "and this gets in the way of the appreciation of self-care, like healthy eating and working out regularly."

For those who need structure or a "closer handle" on their behavior, Bliss offers a "self-care card," an ego-affirming daily checklist that acknowledges such body-boosting practices as taking a walk, drinking eight glasses of water, eating fruits and vegetables.

"You take care of yourself, and your weight will take care of itself," Bliss proclaims. "Get off the scale and get on with your life."

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Big People Are Big Business July 2006

As American's waist lines expand, manufacturers and retailers are taking notice. A growing number of products are available that cater to the plus size community. Kelly Bliss' Plus Size Yellow Pages lists thousands of these resources. Posted here with permission from

This video news release may be downloaded and posted to your website.
For media broadcast quality video, contact MediaSource at 614-932-9950.

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Buying Big In America on CN8 on 5/25/06
and on NBC on 7/2/06!

This news story featured the products and businesses listed on This is the first of the “Plus Size Yellow Pages Road Show”. Kelly is presenting on news and magazine shows nationwide. (Media: if you would like the “Road Show” to appear on your television or radio program, just contact Kelly 610-394-2547)

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AP Associated Press

World wide coverage on 4/16/06

"Obesity finds niche in
American marketing"

"Kelly Bliss, a self-described "chubby chick" in
suburban Philadelphia offers "plus-size fitness
and lifestyle coaching."

Which means, she says, encouraging overweight clients to exercise as best they can, to eat healthily
and to not focus on losing pounds."

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We were in TIME Magazine again 10/24/05

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Check us out in the cover story of TIME Magazine 6/6/05!

See a Fitness article with a photo of Kelly and her fitness class.

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Kelly Bliss' Plus SIze Yellow Pages is recognized by the National Institutes of Health in the federal government publication ...

(Four of our fitness class members are on the cover!)

Active at Any Size, Weight-control Information Network

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Kelly Bliss on CN8 Seeking Solutions with Suzanne
(This segment aired several times during 2005)

"Lifestyle coach and fitness expert Kelly Bliss suffered from decades of unsuccessful dieting, eating disorders, and being a slave to the scale. After years of abusing her body to reach a certain “goal” weight, she realized that being healthy was the key--not being thin. So at five feet tall and 200 pounds, Kelly teaches her legions of followers to appreciate their bodies and get fit, no matter what their size!"

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The Philadelphia Inquirer ran a two page story on Kelly's services
and her web sites. (Read the copy below) 11/14/04

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AP Associated Press

Associated Press, Worldwide Coverage - 8/2/04

Headline: Fat Activists Bash Diet 'Hysteria'

Activists dismayed over
U.S. 'hysteria' in battling obesity

Quote: "Kelly Bliss, a self-described "full-figured fitness instructor" from Lansdowne, Pa., predicts that future generations will disapprovingly look back on stomach surgery as "comparable to lobotomies."

Bliss, who coaches clients by phone and in fitness classes, subscribes to a philosophy called "health at every size" preaching that health, fitness and self-esteem can be achieved independent of weight.

"There's a war on obese people, and I'm treating the casualties, people whose hearts are being ripped out," Bliss said. "

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-Reuters Worldwide Coverage - 10/7/03

By Jui Chakravorty

Catering to the Obese Becoming Big Business

Quote: "Kelly Bliss, who calls herself "the nation's leader in fitness for very large people," sells video tapes that feature workouts for the obese. All her tapes are geared toward larger people, with one that features a 500-lb woman doing workouts while sitting.

Bliss is also the creator of, a resource that lists a range of services for the larger population, from home furnishings to plus size kayaks."

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Philadelphia NBC10  Fit Fest Features Plus Size Fitness with Bliss 3/23/02

Lansdowne’s diva of plus size fitness, Kelly Bliss, performs at the NBC10 Fit Fest 2002 with her "Fitness with Bliss" exercise class.

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Kelly Bliss Speaks on International No Diet Day 2001

Recover from the damage done by yo-yo dieting. "Health At Every Size" means appreciating and living healthfully in the body you have today … it is the only body you’ve got!

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A New Attitude About Fitness, Weight Loss,
Dieting & Self-Image 1999

Kelly Bliss, Lynn McAfee, and Kelly's fitness class speak
on self-care and self-acceptance.

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Body Language: Her message is to be healthy; accept whatever your size is.

By Art Carey, Philadelphia Inquirer Columnist, 11/14/04

Kelly Bliss was 25 years old. She was depressed, suicidal. She hated her body. She was pigging out, then throwing up, six times a day. Sick of herself and her life, she looked in the mirror. "What's wrong with you?" And then, as she says: "Mick Jagger saved my butt."

The words that came to mind: "I can't get no - satisfaction." But how to attain it? Then the epiphany: "If you want satisfaction, you must begin enjoying food and enjoying your life."

She decided to declare a truce with her body, to stop using food as an instrument of self-flagellation. She would view it not as her nemesis but as a gift. She would eat only because it was enjoyable and satisfying. And she would work toward "building a life that's wonderful, one choice at a time."


Bliss, now 50, is still building. What the Lansdowne woman has achieved so far is impressive. A single mom, she has reared two children to adulthood. She has built a thriving practice as a psychotherapist and life coach. And she has become a hero and inspiration to many "plus-size" people by helping them find hope - and possibly, bliss - through healthy eating and exercise.

"My goal is to free people from body loathing and yo-yo dieting by promoting healthy living and self-care," Bliss says.

"Self-care, independent of weight, is my primary focus.
If you take care of yourself, your weight will take care of itself."

At the Garden Church in Lansdowne, Bliss leads exercise classes and offers instruction in "intuitive eating" (eat when hungry, stop when satisfied; meet emotional needs without using food).

To expand her reach, she has written a book, Don't Weight: Eat Healthy and Get Moving NOW! (Infinity, $16), and produced a dozen workouts on video and DVD. She has also created an Internet site,, that's a virtual department store for an array of products that make life for plus-size people more pleasant (examples: extra-wide shoes, bike seats, sturdy desk chairs).

Self-acceptance is fine, Bliss says, but she pushes her clients beyond that to self-appreciation. She wants people, no matter their size, to rejoice in their sound bones, strong muscles, and yes, their round, soft flesh.

She refers to others as "plus size," but calls herself a "cute little fat chick." She's just over 5-1 and just under 200 pounds, and not a bit ashamed.

"Fat is a characteristic, not a character flaw," she says. "I eat lightly. I teach a fitness class five hours a week. I power-walk 10 to 20 miles a week. Yet I'm still fat. I've come to appreciate myself as a natural plus-size person. Your ideal size is whatever size you are if you're living as healthy as you can."

That realization did not come easily. Determinedly inactive as a child, Bliss, who grew up in Chicago, was skeletal till puberty. With plumpness came self-hatred. She starved herself, surviving only on water. At night she cinched her waist tight with a two-inch-wide belt, hoping for an hourglass figure but causing only blood blisters.

Even after the Mick Jagger epiphany, she remained an "exercise bulimic." She swam and ran for hours a day. In 1980, after hobbling through back-to-back marathons in New York and Philadelphia, she blew out her knees. The lesson: "If you're exercising because you hate your body, that's pathological and psychologically harmful."

In a 1991 car accident, her head struck the dashboard. Result: constant epileptic seizures. For two years, she existed in a medication-induced stupor, sleeping 22 hours a day.

But for Bliss, every obstacle is an opportunity. Fearing incapacitation, she hatched the idea of reaching people through videotapes and the Internet. "Teaching is my nature," says the resolutely cheerful Bliss. "From my life and my clients, I have learned hope, and hope is contagious."

Her exercise class is open to people of all ages, sizes and fitness levels. She seeks to create a comfort zone for those afraid of gyms, self-conscious about their bodies, embarrassed by their klutziness or lack of fitness. Some of her pupils weigh 400 pounds or more. Some are disabled. One was born without arms and legs. Some perform the exercises sitting in chairs.

"I tailor the workout to whomever shows up," Bliss says. "With the correct instruction, anything is possible." Her workout mantra: "Oh, yes you can!"

A typical class consists of 30 minutes of no-impact aerobics, 20 minutes of muscle-toning exercises on the floor or mat, and 10 minutes of gentle stretching. Her pupils are loyal; many have been coming for years.

"She's inclusive and makes you feel like you belong there," says Joanne Naughton, 48, a QVC marketing manager who lives in Aldan. "She's always talking to you and giving you motivational tips. She makes you feel like you can do it, and she keeps reminding you that it's not about how you look but how you feel."

Thanks to Bliss, Naughton has shed 50 pounds, and her flexibility is "incredible."

"Kelly is an absolute artist at creating a sense of inhabiting your body with joy," says Deborah Zubow, 53, a child health advocate who lives in West Philadelphia. "She makes exercise seem like a reward rather than a punishment. She's a healer."

For more information about Kelly Bliss, call 610-394-2547 or visit

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